I origionally looked for a natural sunscreen for my baby as he was having some skin reactions to some other sunscreens. The website for this product was very helpful. We tried this on our son & worked GREAT! He had no reaction & no burn & he is fair skinned. I also purchased this for my husband & myself & we are both very pleased. Even though it is SPF30 you will still tan as the product is a bit differemt than the regual sunscreens we are used to. It is a little white sometimes & you may have to rub it in better but worth it as far as I am concerned. Downfall is the smell is just plain. No coconut or tropical smell like the regular brands that stir up so many of those summer memories w/one whif.