Photo courtesy of roujo at Flickr.com.
Tappening is launching an ad campaign targeting Coca Cola by dumping thousands of used plastic bottles at their office. The goal is to encourage people to use tap water instead of plastic bottles, because water bottles use non-renewable plastic and result in very wasteful pollution during their transportation. I love it – an ad campaign for tap water!
More than 25 million tons of plastic packaging are sold in the U.S. every year, and less than 5% of that plastic gets recycled. Imagine 500 Yankee Stadiums filled with trash that wont break down or decompose for 10,000 years. Even when plastic bottles are recycled, they’re often recycled into lower and lower quality products before being thrown out.
Since recycling rarely creates a closed loop, you can do good for the earth by not recycling – instead, your could stop buying plastic bottles and choose a reusable steel flask to carry around your drinking water. And when you do get some plastic bottles, here are 10 clever ways to re-use the bottles before recycling them.
Click here to see our 27 ounce stainless steel bottle at the Clean Air Gardening online store.
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That Tappening website is full of great information. Thanks so much for pointing it out. I went into their press room and those guys obviously know how to get people talking but I couldn’t find any information about the advertising campaign you referenced? I see several press releases and some very good buzz that I assume resulted from them? But where’s the ad campaign? I’d love to see that!!!